Global market leader in strategic marketing solutions
Facebook, Google and WhatsApp in the top-3 of the BrandIndex BUZZ Mexico 2016 ranking The ranking measures the perception of Mexican consumers on more than 250 brands and 16 Key Performance Indicators (KPI)s.
Digital metrics, one of the main challenges of those who work with advertising and marketing, may be about to gain a new ally. By the end of this month, Nielsen will launch in Brazil the TAR (Total Ad Rating) tool, which aims to provide the market with a detailed view of multi-platform campaigns
The media landscape continues to evolve at breakneck speed. This is hardly headline news; agencies are all too aware of the huge impact that digital technologies and shifting consumer behaviours have had on their marketing campaigns over the last ten to 15 years.
"Commspoint Compose provides increased safety for the agency and our clients in relation to media mix recommendations. We now benefit from shared intelligence across multiple channels, which brings greater integration to our full-service offerings" - Luiz Gini, Director General of Media Neogama/BBH.
“As audiences continue to migrate toward on demand viewing options, third-party measured VOD consumption data in tools like Nielsen Media Impact will give media buyers better insight into how these potentially valuable audiences could play an impactful role in brand communications strategy" - Peter Sedlarcik, evp Havas Media Group.
On the 13th of June, Pointlogic will give a lunch lecture at Delft University of Technology, explaining students how to use data science to obtain insights in the media behaviour of consumers.
Nielsen today announced that it has completed its acquisition of Pointlogic, a global leader in software and analytics solutions that improve marketing return on investment (ROI).
Pointlogic operates in various industries, including marketing, media and HRM. Available for the Dutch market, Pointlogic HR translates strategic options into predictable HR-effects.
Pointlogic HR combines the passion for econometrics with HR, in order to provide insight into the impact of long-term decisions facing organizations today. Visit Pointlogic HR to find out more about their innovative services.