Latest Updates

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On Thursday, May 11, Pointlogic’s employees will participate to the NGID - Nielsen Global Impact Day, a unique opportunity for all associates around the world to come together on this common day of volunteer service.

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On April 26, Pointlogic will attend for the first time the Operations Research Conference (ORC), with a challenging case for the participating students.

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Facebook, Google and WhatsApp in the top-3 of the BrandIndex BUZZ Mexico 2016 ranking The ranking measures the perception of Mexican consumers on more than 250 brands and 16 Key Performance Indicators (KPI)s.

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Pointlogic, A Nielsen Company, specialist in customised decision-support systems to improve marketing effectiveness launches Commspoint Journey in Mexico.

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David Eastman, Pointlogic's Latin America CEO explains how Commspoint Journey drives innovation in the communication industry from Mexico.

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While we cannot respond to each candidate personally – we noticed some trends among the candidates that don’t make it to the interview phase, so we came up with a short manual for getting shortlisted for a interview at Pointlogic.

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What factors drive a person's purchase decision? This is an important question that every brand must answer, if they are to succeed in their industry. After all, it relates to many key areas, from how your brand is perceived to what makes people choose your products over a competitor’s (or vice versa). And it’s crucial if you want your marketing and brand positioning to hit the mark and resonate with your core audience. Chances are you’re gathering extensive quantities of data to answer these questions, but there is a danger that you can collect so much that it becomes difficult to understand and generate meaningful insights. That’s where Pointlogic Brandpoint comes in. Utilising comprehensive research, the latest Bayesian modelling techniques and simulation-based software functionality, Brandpoint enables you to develop the best brand strategies for your target audiences, avoid costly missteps and get the most out of your marketing budget.