Media owners have traditionally fulfilled one role for brands - to sell an audience. However, as consumers and advertisers become more demanding, media owners must do more to show how their assets can help clients achieve core KPIs.

Sophisticated data and analytics services can help media owners measure brand effect and calculate the impact of advertising across multiple platforms. But why is this important and what are the benefits?

This whitepaper will outline six fundamental reasons why strengthening your brand effect capabilities could provide a significant boost to your organisation’s performance.