Nielsen has announced the launch of its new marketing cloud, enabling businesses to plan, activate and analyse their media campaigns.
Commspoint Influence is the leading Global strategic planning platform that helps successful agencies to identify the right objectives for a campaign and then to help assemble the best combination of media with which to influence the consumers who the brand wishes to talk with.
The media landscape continues to evolve at breakneck speed. This is hardly headline news; agencies are all too aware of the huge impact that digital technologies and shifting consumer behaviours have had on their marketing campaigns over the last ten to 15 years.
Pointlogic, a Nielsen company will deliver the new Time Spent study (Media:Tijd – tijdsbestedingsonderzoek (TBO)), via Pinpoint, from March 24 onwards.
If you were unable to attend the Marketing Intelligence Symposium Tilburg and the Orientation Day Rotterdam, but you are interested in working with us as a student or after graduation, you can read more on career opportunities at Pointlogic, or send us an e-mail.
Nielsen today announced that it has completed its acquisition of Pointlogic, a global leader in software and analytics solutions that improve marketing return on investment (ROI).