Latest Updates

Share

Nielsen has announced the launch of its new marketing cloud, enabling businesses to plan, activate and analyse their media campaigns. 

Share
Consumer journeys have been around since we first started to buy and sell from each other! The terminology and models may change, but marketers have been trying to accurately track paths to purchase for more than 100 years. Nevertheless, the focus on journey research has undeniably grown over the last decade. From the introduction of linear purchase funnels in the late 19th century to today’s complex consumer journey maps, the evolution of such frameworks shows how useful they’ve traditionally been for agencies and brands. That utility is based on the fact that a framework allows us to explicitly state our goals.
Share
Article
6/4/2016

Commspoint Influence is the leading Global strategic planning platform that helps successful agencies to identify the right objectives for a campaign and then to help assemble the best combination of media with which to influence the consumers who the brand wishes to talk with.

Share

The media landscape continues to evolve at breakneck speed. This is hardly headline news; agencies are all too aware of the huge impact that digital technologies and shifting consumer behaviours have had on their marketing campaigns over the last ten to 15 years. 

Share
Learn more about survey-based insights through innovative tools like Commspoint Express by reading this paper.
Share

Pointlogic, a Nielsen company will deliver the new Time Spent study (Media:Tijd – tijdsbestedingsonderzoek (TBO)), via Pinpoint, from March 24 onwards.
 

Share

If you were unable to attend the Marketing Intelligence Symposium Tilburg and the Orientation Day Rotterdam, but you are interested in working with us as a student or after graduation, you can read more on career opportunities at Pointlogic, or send us an e-mail. 

Share
Press release
3/3/2016

Nielsen today announced that it has completed its acquisition of Pointlogic, a global leader in software and analytics solutions that improve marketing return on investment (ROI).