Latest Updates

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Pointlogic is proud to announce the launch of its new website, which provides customers with all the essential information they need in a single user-friendly location.  

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This whitepaper will explore the current state of the promotion management market, examining the traditional solutions available, their drawbacks and what media owners can do to revitalise their approach.
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This whitepaper will outline six fundamental reasons why strengthening your brand effect capabilities could provide a significant boost to your organisation’s performance.
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Fast, focused and flexible, Comspoint Express is a tool designed to enhance communications and brand strategy planning, by giving you proprietary market research data in hours rather than weeks. 

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On 2 February 2016, Pointlogic will participate in the National Econometricians Day 2016 (Landelijke Econometristendag), the largest annual recruitment event for students on the field of econometrics, operations research and actuarial sciences in the Netherlands.

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This whitepaper will explore the features and benefits of Bayesian techniques, as well as how they can be used to solve some of today’s most complex marketing problems.
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Nielsen, a global provider of information and insights into what consumers watch and buy, and Pointlogic, a global leader in software and analytics to improve marketing return on investment (ROI) announced a global strategic alliance today.