Latest Updates

Share
Whitepapers
29/5/2017
In today’s media landscape, effective decision-making relies on having quick and easy access to the right and most actual information available. As a complement to the various planning and simulation solutions that Pointlogic delivers to optimize our client’s marketing and communication strategy, dashboards are an accessible solution that allows you to simplify access to data and to uncover insights coming from multiple data sources in a timely, resource-saving manner. However, many of the people we work with have built dashboards in the past and were somewhat disappointed with those experiences. At Pointlogic, we specialize in developing dashboards that are used to monitor and analyze the reach and impact of media and marketing campaigns, in conjunction with various brand metrics. Our dashboards are always custom-made, integrating multiple relevant data sources and using the most granular data available, ideally on a respondent / person level. This results in dashboards that allow users to quickly create insights and become experts in their data and not in the software. Now that we have achieved a growing number of happy dashboard users, we have gained some insights on what makes a dashboard or Business Intelligence project successful. We will share some of those insights along with an explanation of the techniques behind successful projects. This paper will take you deeper in the world of our dashboards, our specialization in media and the way we work with our clients. However, before we start, lets define Pointlogic’s dashboards.
Share
As consumers become more demanding, brands must do more to communicate and engage effectively with their targets. However, with most companies conducting multiple communication activities across paid, owned and earned media channels, it's no surprise that many struggle to evaluate the success of their campaigns. Sophisticated data and analytical services can help brands measure communication effectiveness across multiple platforms. But why is this important and what are the benefits? This whitepaper will outline five fundamental reasons why strengthening your communication effectiveness insights could provide a significant boost to your brand's performance.
Share
Marketers have more options than ever before when it comes to consumer engagement. That should make communication easier, but of course the challenge is to find the right ways to communicate. That depends not just on the category or brand, but on the types of people we are seeking to connect with, and the message we want to put out. There are a huge number of variables in play, so finding the right contact points and messages for a particular audience is where the new challenges for agencies and brands lie.
Share

On Thursday, May 11, Pointlogic’s employees will participate to the NGID - Nielsen Global Impact Day, a unique opportunity for all associates around the world to come together on this common day of volunteer service.

Share

On April 26, Pointlogic will attend for the first time the Operations Research Conference (ORC), with a challenging case for the participating students.

Share

Facebook, Google and WhatsApp in the top-3 of the BrandIndex BUZZ Mexico 2016 ranking The ranking measures the perception of Mexican consumers on more than 250 brands and 16 Key Performance Indicators (KPI)s.

Share

Pointlogic, A Nielsen Company, specialist in customised decision-support systems to improve marketing effectiveness launches Commspoint Journey in Mexico.