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Marketing Mix Modelling is a valuable tool for marketers to measure the effectiveness of their investments and optimize future activities. Pointlogic has developed a completely alternative solution, called Valuepoint where the modelling is based on understanding from the perspective of individual consumer and then rolling up from there to see the bigger picture.
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Do you know how your brand is perceived among your core customers? Or why consumers are choosing your products over a competitor’s (or vice versa)? Is your current brand positioning aligned with what people really care about? These are questions that all brands want to answer in order to develop a strong brand strategy.
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Huib de Heus, Pointlogic’s SVP Operations is one of the speakers invited at the ‘Mediaplanung und Zielgruppenforschung’ Workshop in Munster, Germany. The conference will take place on the 16th of November and is organized by DGPuK Group.

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Don't miss the chance to be part of the largest annual recruitment event for students on the field of econometrics, operations research and actuarial sciences in the Netherlands.

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10/10/2016

For our German clients, we organise a Webinar on Commspoint Journey, on Tuesday, 25th of October from 16.00 – 17.00. Do you want to learn how to track multiple stages in the consumer journey and gain valuable insights into buying behaviours? 

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Attend Asset's Orientation and Connection Day 2016, and test your quantitative and marketing research skills, by solving a case provided by Pointlogic. 

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Are you studying Econometrics & Operations Research and almost ready to start your career as econometrician? Let's meet at the Econometric Career Days (ECD), on the November 8th, at the Erasmus University Rotterdam.

 

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Mediacorp has teamed up with Nielsen and Pointlogic to enhance Customer360, its cross-platform targeting solution enabling advertisers to reach their consumers more effectively.