As Project Manager in the Performance vertical, I manage various Valuepoint projects that help clients to evaluate and optimise their media spend with regards to key performance indicators.
In addition, i am responsible for survey based Brandpoint projects to identify the impact of e.g. consumer perceptions on brand related outcomes for the client. I joined Pointlogic in 2015, after a career in marketing academia. This background enables me to translate between the technical aspects and the client perspective of a project.