Pointlogic has agreed to provide Texas State students with access to Commspoint, the world’s leading strategic media planning software, in use by agencies from all major global media holding companies. Texas State faculty will be integrating training and use of the software into their advertising media curriculum. the goal of their advertising program is to best prepare students to enter the work force with a high level of competence with the concepts and tools they will likely use as a media professional.
“We are thrilled to be working with Texas State to help prepare their students for success as media professionals,” said Jay Wofsy, Managing Director Pointlogic North America. “Mastery of Commspoint is a skill that is highly prized at agencies and it demonstrates that Texas State candidates are extremely qualified and can be productive immediately on an agency’s media planning team.”
“As we educate the next generation of leaders in the media industry, it’s imperative that they enter the workforce fluent in the language and tools used in the industry,” said Dr. Gigi Taylor, Assistant Professor of Advertising in the School of Journalism and Mass Communication at Texas State University. “Commspoint is the gold standard software tool in media planning and we are excited to begin integrating it into our coursework.”
Pointlogic and Texas State University, brought together by GSD&M, a longtime client of Pointlogic
GSD&M regularly recruits from Texas State and is excited that these graduates are well prepared to enter the media business and will be trained in the use of Commspoint, one of their key planning tools.
The heart of the Commspoint software is a decision making support platform, fueled by consumer media and behavior data, that powers the media planning process. By working with Commspoint while in school, students will learn the various roles that media play and to link a brand’s needs to media choices.