The acquisition of Pointlogic further extends Nielsen’s data and planning assets across its Watch and Buy divisions, and advances the adoption of Nielsen Total Audience data, including Digital/Total Ad Ratings and Digital/Total Content Ratings around the world. Among the benefits for Pointlogic, the acquisition provides the opportunity to strengthen and better leverage the company’s product portfolio, which includes Bizpoint, Brandpoint, Commspoint, Pinpoint and Valuepoint.
Nielsen and Pointlogic formed a strategic alliance in 2014 to co-develop Nielsen Media Impact, an innovative tool using best-in-class media measurement, and advanced analytics that enable clients to predict the Impact of their plans on sales and brand equity before committing investments. Nielsen Media Impact delivers integrated Reach, Resonance and Reaction data in a single platform, helping clients improve their marketing effectiveness with easy to use software.
“This acquisition significantly enhances our clients’ ability to plan and execute with greater precision in today’s digitally enabled marketing environment,” said Megan Clarken, President, Product Leadership, Nielsen. Together with Pointlogic, Nielsen is transforming the way clients reach, engage and activate consumer connections in the most effective way – with the brand and business outcomes they want to achieve.”
Nielsen Media Impact launched in the U.S. and Italy in 2015 and will expand to more than eight countries across Europe, Asia and Latin America over the next year.
“In today’s dynamic media environment, agencies, media owners and advertisers need solutions that bridge traditional and digital planning, and apply best-in-class analytics and decision support systems to improve their strategic planning and, ultimately, marketing ROI, said Sjoerd Mostert, co-founder of Pointlogic. Peter Kloprogge, the other co-founder of Pointlogic adds, We’re delighted to build on the momentum with our strategic collaborator Nielsen and to find ways we can leverage the acquisition for the benefits of our clients.”
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population.
Pointlogic offers innovative marketing decision support software for brands, media/creative agencies and media owners. Pointlogic is a Dutch company with its headquarters in Rotterdam, The Netherlands. From their Dutch office and their local offices in Brazil, the US, the UK and Singapore, Pointlogic services clients in more than 100 countries. The products and services include software, analytics and research for strategic communication planning, Total Audience planning as well as marketing and media performance evaluation.