Project Manager Marketing Analytics

Do you combine a strong analytical background with management skills and affinity with media and marketing? Are you able to translate complicated models into actionable insights? Moreover, are you able to get the most out of your team members’ modelling skills to work together towards successful deliveries for international clients? Then we are looking for you!

About the job

For our modelling and data science team, we are looking for a Project Manager Marketing Analytics. In this position, you work in young, multi-disciplinary project teams, where most team members have an analytical or technical background.

Projects you would manage are typically about obtaining a better understanding of the effects of media and marketing, often for big international clients. An example is the evaluation of promotions for a TV show: the client would like to understand exactly how advertisements across different media channels have attributed to the viewership of a new TV show or a big sports event. We obtain these insights by applying econometric modelling to data from various sources and by delivering software that allows the client to simulate scenarios, combined with an in-depth presentation with our main findings. Your responsibility is to ensure quality, on-time delivery and to be the link between the technical teams and the (internal) client.

Project Manager at Pointlogic is a strong content-driven position: you are actively involved in decisions during the process and in translating the results into actionable advice to the end client. You are familiar with modelling methods for various types of data and know how to interpret the outcomes in order to answer the client’s questions. Therefore, we believe a background in econometrics and/or working experience in the media and marketing field is an advantage for this position. As we have a relatively young team with many recent graduates, experience with people management would be an advantage.

Your profile

  • Master degree with a strong quantitative component (e.g. econometrics);
  • 4+ years of relevant work experience;
  • Well-organized, thorough, high-quality standards;
  • Understanding of statistics and econometric modelling;
  • Project management skills;
  • Affinity with research and data in the area of media and marketing;
  • Customer focused and excellent communication skills.

Our offer

  • Competitive salary and benefits;
  • Personal and professional development opportunities;
  • Flexibility in working hours and location;
  • Exciting development projects and clients;
  • An open, respectful and multicultural atmosphere;
  • Time for socialising and fun;
  • 25 days of paid leave;
  • Reimbursement of traveling expenses;
  • Daily fruit snacks;

Contact information

If this vacancy appeals to you, and you would like to know more about our challenging opportunities, please contact us through We would like to find out your real motivation for choosing this job, so please include a CV and a motivation letter, explaining ‘why do you want to work at Pointlogic’.

The recruitment process typically includes a (face-to-face) interview, an assessment and reference checks. 

Employee story

Read the story of Remco, Project Manager ar Pointlogic. 

About Pointlogic

Pointlogic, A Nielsen Company, provides customised decision-support systems to improve marketing effectiveness. Our products are backed by powerful analytical methods, extensive research and (big) data to enhance and enrich our customers' marketing tools and processes. The combination of software and analytics allows our customers to make more informed strategic and tactical business decisions, ultimately leading to greater ROI from marketing budgets.

At Pointlogic, you work in an exciting media and marketing world, which combines creativity, mathematics, econometrics and marketing analytics to maximum effect. Our expertise in these areas led to Nielsen acquiring us in 2016 to strengthen its data and planning capabilities. Pointlogic's head office is in Rotterdam, and we have further offices in London, New York, Singapore and Sao Paulo.

What we do?

Pointlogic products are linked via a generic effectiveness chain covering all major aspects of the marketing cycle. We design, develop and customise marketing decision-support tools for each element of this cycle. These tools are applied to a range of media problems, such as the optimal allocation of advertising budgets, the analysis of media campaign effectiveness and tactical budget planning across offline and online media channels.

Who are our clients?

Our activities are globally oriented: we have product users in more than 80 countries around the globe. With our tools, we support the decisions of large advertisers, media owners and media agencies, both on a tactical and strategic level. Together with Nielsen, we can delve deeper into the market to provide the key insights that businesses need to achieve campaign success.

Who are we?

We are a team of approximately 90 energetic, highly educated people with backgrounds in mathematics/econometrics, software development and IT, business administration and market research. A bunch of intellectuals? Maybe a little, but foremost we are a highly motivated and creative team that works hard to finish the job. An open atmosphere, mutual respect and having time for socialising and fun are important ingredients within our company.

To support the ongoing growth of our business from existing as well as new customers, we are looking for new staff for our office in Rotterdam.