On Thursday, May 11, Pointlogic’s employees will participate to the NGID - Nielsen Global Impact Day, a unique opportunity for all associates around the world to come together on this common day of volunteer service.


Digital metrics, one of the main challenges of those who work with advertising and marketing, may be about to gain a new ally. By the end of this month, Nielsen will launch in Brazil the TAR (Total Ad Rating) tool, which aims to provide the market with a detailed view of multi-platform campaigns.


On April 26, Pointlogic will attend for the first time the Operations Research Conference (ORC), with a challenging case for the participating students.


David Eastman, Pointlogic's Latin America CEO explains how Commspoint Journey drives innovation in the communication industry from Mexico.


David Eastman de Pointlogic: Enviar mensajes a los consumidores a través de medios masivos ya no es una estrategia lucrativa a largo plazo

Comunicados de imprensa


Facebook, Google and WhatsApp in the top-3 of the BrandIndex BUZZ Mexico 2016 ranking The ranking measures the perception of Mexican consumers on more than 250 brands and 16 Key Performance Indicators (KPI)s.


Pointlogic, A Nielsen Company, specialist in customised decision-support systems to improve marketing effectiveness launches Commspoint Journey in Mexico.