Notícias

Atualizações

02/05/2017

On Thursday, May 11, Pointlogic’s employees will participate to the NGID - Nielsen Global Impact Day, a unique opportunity for all associates around the world to come together on this common day of volunteer service.

26/04/2017

Digital metrics, one of the main challenges of those who work with advertising and marketing, may be about to gain a new ally. By the end of this month, Nielsen will launch in Brazil the TAR (Total Ad Rating) tool, which aims to provide the market with a detailed view of multi-platform campaigns.

09/03/2017

On April 26, Pointlogic will attend for the first time the Operations Research Conference (ORC), with a challenging case for the participating students.

13/02/2017

David Eastman, Pointlogic's Latin America CEO explains how Commspoint Journey drives innovation in the communication industry from Mexico.

31/01/2017

David Eastman de Pointlogic: Enviar mensajes a los consumidores a través de medios masivos ya no es una estrategia lucrativa a largo plazo

Comunicados de imprensa

17/02/2017

Facebook, Google and WhatsApp in the top-3 of the BrandIndex BUZZ Mexico 2016 ranking The ranking measures the perception of Mexican consumers on more than 250 brands and 16 Key Performance Indicators (KPI)s.

14/02/2017

Pointlogic, A Nielsen Company, specialist in customised decision-support systems to improve marketing effectiveness launches Commspoint Journey in Mexico.