Latest updates by
David Eastman

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Facebook, Google and WhatsApp in the top-3 of the BrandIndex BUZZ Mexico 2016 ranking The ranking measures the perception of Mexican consumers on more than 250 brands and 16 Key Performance Indicators (KPI)s.

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Pointlogic, A Nielsen Company, specialist in customised decision-support systems to improve marketing effectiveness launches Commspoint Journey in Mexico.

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David Eastman, Pointlogic's Latin America CEO explains how Commspoint Journey drives innovation in the communication industry from Mexico.