Latest updates by
David Eastman

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Press release
17/2/2017
Pointlogic and YouGov BrandIndex release top-10 buzz brands in Mexico

Facebook, Google and WhatsApp in the top-3 of the BrandIndex BUZZ Mexico 2016 ranking The ranking measures the perception of Mexican consumers on more than 250 brands and 16 Key Performance Indicators (KPI)s.

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Press release
14/2/2017
Pointlogic releases Commspoint Journey in Mexico

Pointlogic, A Nielsen Company, specialist in customised decision-support systems to improve marketing effectiveness launches Commspoint Journey in Mexico.

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Blog
13/2/2017
‘Sending messages to consumers through mass media – no longer a lucrative long-term strategy’

David Eastman, Pointlogic's Latin America CEO explains how Commspoint Journey drives innovation in the communication industry from Mexico.

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