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Pointlogic, A Nielsen Company releases its syndicated Consumer Journey platform in the Netherlands, with Havas Media as launching partner.

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Facebook, Google and WhatsApp in the top-3 of the BrandIndex BUZZ Mexico 2016 ranking The ranking measures the perception of Mexican consumers on more than 250 brands and 16 Key Performance Indicators (KPI)s.

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Pointlogic, A Nielsen Company, specialist in customised decision-support systems to improve marketing effectiveness launches Commspoint Journey in Mexico.

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Mediacorp has teamed up with Nielsen and Pointlogic to enhance Customer360, its cross-platform targeting solution enabling advertisers to reach their consumers more effectively.

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Press release
3/3/2016

Nielsen today announced that it has completed its acquisition of Pointlogic, a global leader in software and analytics solutions that improve marketing return on investment (ROI).

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Press release
8/2/2016

Commspoint Journey is a low-cost media-planning tool that tracks multiple stages in the consumer journey and provides valuable insights into buying behaviours. 

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Pointlogic, a global leader in marketing analytics and software, is excited to reveal that its Commspoint Express solution has been added to ZappiStore's innovative online marketplace.