Latest Updates
Pointlogic, A Nielsen Company releases its syndicated Consumer Journey platform in the Netherlands, with Havas Media as launching partner.
Facebook, Google and WhatsApp in the top-3 of the BrandIndex BUZZ Mexico 2016 ranking The ranking measures the perception of Mexican consumers on more than 250 brands and 16 Key Performance Indicators (KPI)s.
Pointlogic, A Nielsen Company, specialist in customised decision-support systems to improve marketing effectiveness launches Commspoint Journey in Mexico.
Mediacorp has teamed up with Nielsen and Pointlogic to enhance Customer360, its cross-platform targeting solution enabling advertisers to reach their consumers more effectively.
Nielsen today announced that it has completed its acquisition of Pointlogic, a global leader in software and analytics solutions that improve marketing return on investment (ROI).
Commspoint Journey is a low-cost media-planning tool that tracks multiple stages in the consumer journey and provides valuable insights into buying behaviours.