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Facebook, Google and WhatsApp in the top-3 of the BrandIndex BUZZ Mexico 2016 ranking The ranking measures the perception of Mexican consumers on more than 250 brands and 16 Key Performance Indicators (KPI)s.

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Pointlogic, A Nielsen Company, specialist in customised decision-support systems to improve marketing effectiveness launches Commspoint Journey in Mexico.

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Mediacorp has teamed up with Nielsen and Pointlogic to enhance Customer360, its cross-platform targeting solution enabling advertisers to reach their consumers more effectively.

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Press release
3/3/2016

Nielsen today announced that it has completed its acquisition of Pointlogic, a global leader in software and analytics solutions that improve marketing return on investment (ROI).

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Pointlogic, a global leader in marketing analytics and software, is excited to reveal that its Commspoint Express solution has been added to ZappiStore's innovative online marketplace.

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Nielsen, a global provider of information and insights into what consumers watch and buy, and Pointlogic, a global leader in software and analytics to improve marketing return on investment (ROI) announced a global strategic alliance today. 

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Pointlogic and Texas State University announce a partnership to help prepare advertising students to become leaders in the field of media.