Latest Updates

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10/10/2016

For our German clients, we organise a Webinar on Commspoint Journey, on Tuesday, 25th of October from 16.00 – 17.00. Do you want to learn how to track multiple stages in the consumer journey and gain valuable insights into buying behaviours? 

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Nielsen has announced the launch of its new marketing cloud, enabling businesses to plan, activate and analyse their media campaigns. 

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Article
6/4/2016

Commspoint Influence is the leading Global strategic planning platform that helps successful agencies to identify the right objectives for a campaign and then to help assemble the best combination of media with which to influence the consumers who the brand wishes to talk with.

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Article
8/2/2016

Commspoint Journey is a low-cost media-planning tool that tracks multiple stages in the consumer journey and provides valuable insights into buying behaviours. 

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Fast, focused and flexible, Comspoint Express is a tool designed to enhance communications and brand strategy planning, by giving you proprietary market research data in hours rather than weeks. 

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Article
20/7/2015

Pointlogic operates in various industries, including marketing, media and HRM. Available for the Dutch market, Pointlogic HR translates strategic options into predictable HR-effects.  

Pointlogic HR combines the passion for econometrics with HR, in order to provide insight into the impact of long-term decisions facing organizations today. Visit Pointlogic HR to find out more about their innovative services.

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This is a joint venture between Pointlogic and a team of research specialists headed up by Ian Wright and Kevin Thompson. By adding a research capability to the Pointlogic product offering, we are now able to bring a greater use of insight tools and techniques alongside our traditional strength in analytics.

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Pointlogic – publisher of the world’s leading marketing planning and activation software – announced the release of its first Second Screen advertising impact study. Available through Pointlogic’s Commspoint planning software, the study helps media professionals quantify the relative impact of advertising on devices such as computers, tablets, and mobile phones against key marketing tasks like awareness, trial, repurchase, advocacy, etc.