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What factors drive a person's purchase decision? This is an important question that every brand must answer, if they are to succeed in their industry. After all, it relates to many key areas, from how your brand is perceived to what makes people choose your products over a competitor’s (or vice versa). And it’s crucial if you want your marketing and brand positioning to hit the mark and resonate with your core audience. Chances are you’re gathering extensive quantities of data to answer these questions, but there is a danger that you can collect so much that it becomes difficult to understand and generate meaningful insights. That’s where Pointlogic Brandpoint comes in. Utilising comprehensive research, the latest Bayesian modelling techniques and simulation-based software functionality, Brandpoint enables you to develop the best brand strategies for your target audiences, avoid costly missteps and get the most out of your marketing budget.
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Marketing Mix Modelling is a valuable tool for marketers to measure the effectiveness of their investments and optimize future activities. Pointlogic has developed a completely alternative solution, called Valuepoint where the modelling is based on understanding from the perspective of individual consumer and then rolling up from there to see the bigger picture.
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Do you know how your brand is perceived among your core customers? Or why consumers are choosing your products over a competitor’s (or vice versa)? Is your current brand positioning aligned with what people really care about? These are questions that all brands want to answer in order to develop a strong brand strategy.
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At Pointlogic, the success of our software development depends on six key puzzle pieces coming together and forming a whole that is greater than the sum of its parts. Our exceptional data-handling capabilities, non-bureaucratic communication structures and keen focus on high-quality UX, software functionality and coding all combine to produce best-of-breed marketing software. But it’s the dedication, expertise and innovative thinking of our employees that provide the all-important final piece that brings the puzzle to life. They’re the vital ingredient that helps us to continue building the decision support systems that our clients tell us are the best in the industry.
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Consumer journeys have been around since we first started to buy and sell from each other! The terminology and models may change, but marketers have been trying to accurately track paths to purchase for more than 100 years. Nevertheless, the focus on journey research has undeniably grown over the last decade. From the introduction of linear purchase funnels in the late 19th century to today’s complex consumer journey maps, the evolution of such frameworks shows how useful they’ve traditionally been for agencies and brands. That utility is based on the fact that a framework allows us to explicitly state our goals.
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Learn more about survey-based insights through innovative tools like Commspoint Express by reading this paper.
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This whitepaper will explore the current state of the promotion management market, examining the traditional solutions available, their drawbacks and what media owners can do to revitalise their approach.
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This whitepaper will outline six fundamental reasons why strengthening your brand effect capabilities could provide a significant boost to your organisation’s performance.