Beginning with Friday, May 1 2015, Pointlogic Netherlands has moved to a new office.
In the marketing and media environment in which we operate, it is easy to believe that the "sky is about to fall" with alarming frequency. This article is trying to dismantle the idea of open and linear broadcast television.
This is a joint venture between Pointlogic and a team of research specialists headed up by Ian Wright and Kevin Thompson. By adding a research capability to the Pointlogic product offering, we are now able to bring a greater use of insight tools and techniques alongside our traditional strength in analytics.
Pointlogic – publisher of the world’s leading marketing planning and activation software – announced the release of its first Second Screen advertising impact study. Available through Pointlogic’s Commspoint planning software, the study helps media professionals quantify the relative impact of advertising on devices such as computers, tablets, and mobile phones against key marketing tasks like awareness, trial, repurchase, advocacy, etc.