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At Pointlogic, we are always looking for new talent – no matter the gender, nationality or even location. However, we are giving a little kick to the gender gap and we are encouraging woman coders to join our big family.

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Blog
4/5/2016

Follow us on Glassdoor and keep up with Pointlogic at any time. Learn about our core values, job openings, what employees think about us and more.

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Nielsen has announced the launch of its new marketing cloud, enabling businesses to plan, activate and analyse their media campaigns. 

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Consumer journeys have been around since we first started to buy and sell from each other! The terminology and models may change, but marketers have been trying to accurately track paths to purchase for more than 100 years. Nevertheless, the focus on journey research has undeniably grown over the last decade. From the introduction of linear purchase funnels in the late 19th century to today’s complex consumer journey maps, the evolution of such frameworks shows how useful they’ve traditionally been for agencies and brands. That utility is based on the fact that a framework allows us to explicitly state our goals.
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Article
6/4/2016

Commspoint Influence is the leading Global strategic planning platform that helps successful agencies to identify the right objectives for a campaign and then to help assemble the best combination of media with which to influence the consumers who the brand wishes to talk with.

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The media landscape continues to evolve at breakneck speed. This is hardly headline news; agencies are all too aware of the huge impact that digital technologies and shifting consumer behaviours have had on their marketing campaigns over the last ten to 15 years. 

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Learn more about survey-based insights through innovative tools like Commspoint Express by reading this paper.
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Pointlogic, a Nielsen company will deliver the new Time Spent study (Media:Tijd – tijdsbestedingsonderzoek (TBO)), via Pinpoint, from March 24 onwards.