Nielsen has announced the launch of its new marketing cloud, enabling businesses to plan, activate and analyse their media campaigns.
Commspoint Influence is the leading Global strategic planning platform that helps successful agencies to identify the right objectives for a campaign and then to help assemble the best combination of media with which to influence the consumers who the brand wishes to talk with.
Fast, focused and flexible, Comspoint Express is a tool designed to enhance communications and brand strategy planning, by giving you proprietary market research data in hours rather than weeks.
Pointlogic operates in various industries, including marketing, media and HRM. Available for the Dutch market, Pointlogic HR translates strategic options into predictable HR-effects.
Pointlogic HR combines the passion for econometrics with HR, in order to provide insight into the impact of long-term decisions facing organizations today. Visit Pointlogic HR to find out more about their innovative services.
This is a joint venture between Pointlogic and a team of research specialists headed up by Ian Wright and Kevin Thompson. By adding a research capability to the Pointlogic product offering, we are now able to bring a greater use of insight tools and techniques alongside our traditional strength in analytics.
Pointlogic – publisher of the world’s leading marketing planning and activation software – announced the release of its first Second Screen advertising impact study. Available through Pointlogic’s Commspoint planning software, the study helps media professionals quantify the relative impact of advertising on devices such as computers, tablets, and mobile phones against key marketing tasks like awareness, trial, repurchase, advocacy, etc.