Activation

Assure the best delivery of communication

Pointlogic Pinpoint

We understand media. For two decades we have provided the market with media planning, buying and evaluation solutions for television, online media, out-of-home (we pioneered route-choice behaviour for OOH measurement), magazines and newspapers. Many agencies are still challenged by the client demand for optimisation of reach, flighting, and media procurement etc. Recently we are observing a clear movement towards planning and evaluation across multiple media simultaneously. This is changing as more and more markets adopt single-source data with media behaviour for various media, for example, TV, online media, magazines, newspapers, and mobile. In some cases, this also includes shopping behaviour. The challenge today is therefore to make these complex and large databases useful and assessable to media planners and buyers.

Our solution

Pointlogic Pinpoint is a portfolio of agency solutions used to optimise the precision planning of various media, in contrast to the broader level of communication planning as provided by Pointlogic Commspoint. The solutions handle all the complexities that come with data, mathematical optimisation, media duplication, and behavioural audiences etc inside the box, while providing users with a clear and user-friendly experience. Clients use Pinpoint to optimise the buy across a portfolio of brands, to understand and set optimal weights and frequencies, to manage cross media reach and frequencies as well as to analyse media behaviour from shopper profiles.

Pointlogic Pinpoint
in action

One of the largest advertisers in their category faced a challenge. Each year they spent hundreds of millions of dollars on TV airtime. They bought it at a corporate level, and then had to distribute among brands with different target audiences and objectives. Originally they experimented with existing solutions in efforts to optimise that distribution, but when Pointlogic got involved alongside their media agency, a drastic improvement took place – we generated a step change in efficiency with more brands getting more of the right audiences at greatly increased efficiency, averaging an improvement of 15% across the brands. Whether it is traditional media or new media, the payoff for applying specialist knowledge and analytics is there to be gained.

What type of challenges can we help with?

There are various areas in which we can help you to improve the financial management of your marketing and branding budgets:

  • Budget allocation across brands and products
  • Budget allocation across various markets
  • Allow for various strategies using a zero-based budgeting approach
  • Report how various strategies impact your brands in various markets
  • Show expected shifts in sales and other KPIs
  • A central database with relevant information for budgeting
  • Defend and explain various scenarios

Would you like to know more or do you have a question? Please don’t hesitate to contact us and allow us to take on that challenge with you!

What type of challenges can we help with?

There are several sides to brand strategy, and our solutions reflect that. Here are some ways in which Pointlogic Brandpoint can help with:

  • Decision support and workshop designs to build a brand strategy
  • Uncovering the true drivers in a category for purchase, loyalty, and advocacy
  • Simulations to show the effect of changing (or launching) brand offerings and personalities
  • Identifying the potential of a messaging strategy
  • Prioritizing and valuing customer journey stages
  • Determine which channels work hardest to increase media ROI

Would you like to know more or do you have a question? Please don’t hesitate to contact us and allow us to take on that challenge with you!

What type of challenges can we help with?

Here are some communications planning challenges that Pointlogic Commspoint can help you with:

  • Enable better briefings on communication goals
  • Holistic research on the power of channels toward communication goals
  • Identify optimal mix between communication channels
  • Link to reach optimisers, for example, using Pointlogic Pinpoint
  • Enhance phasing and flighting of campaigns
  • Substantiate decisions with meaningful charts and reports
  • Customise the system to align with your working practices
  • Deploy for one brand in one market, or for multiple brands in multiple markets

Would you like to know more or do you have a question? Please don’t hesitate to contact us and allow us to take on that challenge with you!

What type of challenges can we help with?

In general, Pointlogic excels at any type of tactical and/or operational planning. Here are some examples of issues Pointlogic Pinpoint can help you with:

  • Cross-media planning
  • Spot level TV planning
  • Multi-campaign TV allocation
  • Print planning
  • Outdoor planning
  • Custom made TV optimization engines

Would you like to know more or do you have a question? Please don’t hesitate to contact us and allow us to take on that challenge with you!

What type of challenges can we help with?

Our Pointlogic Valuepoint solutions will answer questions such as these that follow:

  • Understand the contribution of each media towards brand KPIs and sales
  • Compare the ROI of various creative executions
  • Analyse synergies between media and creative executions
  • Find the level of diminishing returns and avoid wastage
  • What-if analyses, for example, changing budgets, changing media mix
  • Analyse relationship between media costs and optimal media mix

Would you like to know more or do you have a question? Please don’t hesitate to contact us and allow us to take on that challenge with you!

Solutions Contact

What happens when you contact us?

For each solution, there is a specialist ready to provide you with information about the software, the modeling and the next steps.

Should you inquire access to Pointlogic software and data products or solutions for common download, installation and software registration issues, please check our FAQ section on Pointlogic Support

For commercial support please contact a professional via the Contact page.