The case that Pointlogic has presented is based on a real life project. Our client is a TV network that wants to optimise the promotional campaign for one of their drama series. During the case we worked with actual respondent-level viewing data to understand what drives people to tune-in to the season premiere of one of their drama series.
To understand the effect of promotions, we also needed to understand what other factors (e.g. viewing behaviour) explain whether a respondent will watch or not. Econometrics students enrolled for Pointlogic case were asked to analyse the data and use modelling and other statistical techniques to find the effect of promotions on tune-in to the series. In the end, they were asked to translate the results to a strategic advice for the client.