Pointlogic at LED 2016

For the fifth time consecutively, Pointlogic was part of the National Econometricians Day, daring Econometrics students to solve a real life case: the impact of promotions on tune-in of a TV show.

If you didn't get the chance to talk with us at LED 2016, you can still reach out at any time, as we are always on the lookout of new talent. 

The case that Pointlogic has presented is based on a real life project. Our client is a TV network that wants to optimise the promotional campaign for one of their drama series. During the case we worked with actual respondent-level viewing data to understand what drives people to tune-in to the season premiere of one of their drama series.

To understand the effect of promotions, we also needed to understand what other factors (e.g. viewing behaviour) explain whether a respondent will watch or not. Econometrics students enrolled for Pointlogic case were asked to analyse the data and use modelling and other statistical techniques to find the effect of promotions on tune-in to the series. In the end, they were asked to translate the results to a strategic advice for the client.

If you have participated at LED this year, but you didn't get the change to talk with us, you can read more on career opportunities at Pointlogic, or send us an e-mail.