How Pointlogic pieces together the software development puzzle

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Pointlogic, A Nielsen company, is a leading provider of marketing decision support systems for brands, media agencies and media owners across the world. But that description only offers a tiny glimpse of what we do and who we are as a business.  We don’t just handle the data and provide the modelling capabilities; all our solutions are built in-house, and we often receive glowing feedback from clients about the quality and simplicity of our platforms. But what makes our software so unique?

Well, we believe software development is like a jigsaw puzzle, with lots of equally important but disparate pieces that need to be brought together to truly understand the bigger picture.  Let’s delve deeper into some of these individual puzzle pieces and see how they combine to create Pointlogic’s innovative software platforms. 

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