How media owners can optimise promotion management
Media owners face various challenges when planning their promotion schedules in today’s constantly evolving media landscape. A key concern is the ability to accurately evaluate the effectiveness of their on-channel, cross-channel and off-channel marketing activities to ensure maximum tune-ins.
Organisations need market research and data analytics capabilities that enable them to ask the tough promotion management questions:
- Which channels are contributing the most to our viewership?
- When are these ads most effective?
- And how much should we spend on the most successful channels?
This whitepaper will explore the current state of the promotion management market, examining the traditional solutions available, their drawbacks and what media owners can do to revitalise their approach.