The enduring power of TV?

The sky is falling!

If you know the fable of Chicken Little, you know it’s an old folk story about a hen who became convinced that the "sky was falling" when a simple nut fell from a tree and hit her on the head. She managed to convince everyone around her that the world was coming to an end, creating a kind of mass hysteria.

Does this sound familiar?

In the marketing and media environment in which we operate, it is easy to believe that the "sky is about to fall" with alarming frequency. According to experts, and memes that emerge from industry debates, television should have swallowed radio and the web will replace all media outlets, Big Data will be the death of creativity, and now with the growing movement of video consumption online and on the move, are we living the end of days of open and linear broadcast television?

In this article the following topics are discussed:

  • Through a quick check-up, we found that television is alive and very well
  • Television is about more than a viewer experience
  • Television is the heart of a dynamic media ecosystem

About

David Eastman is the Executive Vice President, Pointlogic Latin America, a multinational company based in Rotterdam that specializes in solutions based on return on marketing, communications and media investment. Eastman leads the rapid expansion of Pointlogic in Brazil and Latin America. Before joining Pointlogic, David was Global Sales Director of the Media Data division of Nielsen, and before that, partner and Global Manager of Media Operations at Ogilvy on behalf of IBM.

Janet Fitzpatrick-Wilks is co-chairman of Honeycomb LLC, a collective of multi-disciplinary experts focused on marketing management based in the USA. A true internationalist, with 25 years of experience working with, and for, some of the most innovative companies and brands such as WPP, IPG, Motorola, Grupo Globo, Globo TV, Neo / Ogilvy Worldwide, IBM, Unilever, Nestlé and Coca-Cola, Janet is consistently at the forefront of changing media practices and marketing.