Commspoint Express is a sophisticated tool that offers media agencies and brand owners quick and cost-effective proprietary market research into key media and communication contact points. After choosing one of nearly 200 product categories, organisations benefit from fast and flexible insights that gauge the effectiveness of 40 pre-determined paid, owned and earned media channels.
Pointlogic's partnership with ZappiStore means customers can now order Commspoint Express quickly and easily through the site's self-serve framework. The solution is currently available in the US, the UK, Ireland, Canada, Australia and Singapore, although Pointlogic is expecting to expand the product's geographic scope based on demand.
"Commspoint Express is a great addition to our store. Not only can the tools in our current Creative Development suite provide clients with the insights to optimise their creative material, now with Commspoint Express we can ensure that our clients know the most effective media channels to power their brands. All this in a matter of hours" said Stephen Phillips, CEO ZappiStore.
"We're delighted to launch on ZappiStore. Brands & their agencies need tools to help navigate the multitude of available contacts points with consumers. Now in the planning tools arms race Commspoint Express provides a fast and powerful new weapon" added Phil Spencer, Business Director, Pointlogic UK.
Using Commspoint Express couldn't be simpler. Media agencies and brands select a category and up to five communication tasks, and Pointlogic does the rest through a combination of tailored surveys and bespoke reports. Tasks can include calculating how connected certain channels are with particular brands, as well as identifying which contact points have the best reach and power among consumers.
Commspoint Express is ideally suited to one-off workshops, brand strategy planning sessions and client pitches. The solution enables media agencies and brands to encapsulate multiple consumer experiences in a single piece of research, helping drive crucial decision-making at key stages of the planning process. Ultimately Commspoint Express provides affordable respondent-level market research that is available in a matter of hours rather than weeks.
To learn more about how Commspoint Express can optimise your communications planning strategies, please visit the ZappiStore product page.
Pointlogic is the global market leader in strategic marketing planning solutions. These are used in over 80 countries by some of the world's most successful media agencies, media owners and brands. Pointlogic solutions span the key stages of marketing from strategic planning through to activation. Pointlogic headquarters are in Rotterdam, The Netherlands with additional offices in New York, Sao Paulo, London and Singapore.
ZappiStore is the online research provider that delivers an automated, self-service platform for buying research services - at lightning fast speed, low cost and of the highest quality.