Business Intelligence solutions
In today’s media landscape, effective decision-making relies on having quick and easy access to the right and most actual information available. As a complement to the various planning and simulation solutions that Pointlogic delivers to optimize our client’s marketing and communication strategy, dashboards are an accessible solution that allows you to simplify access to data and to uncover insights coming from multiple data sources in a timely, resource-saving manner.
However, many of the people we work with have built dashboards in the past and were somewhat disappointed with those experiences. At Pointlogic, we specialize in developing dashboards that are used to monitor and analyze the reach and impact of media and marketing campaigns, in conjunction with various brand metrics. Our dashboards are always custom-made, integrating multiple relevant data sources and using the most granular data available, ideally on a respondent / person level. This results in dashboards that allow users to quickly create insights and become experts in their data and not in the software.
Now that we have achieved a growing number of happy dashboard users, we have gained some insights on what makes a dashboard or Business Intelligence project successful. We will share some of those insights along with an explanation of the techniques behind successful projects. This paper will take you deeper in the world of our dashboards, our specialization in media and the way we work with our clients. However, before we start, lets define Pointlogic’s dashboards.