Main Menu
- Home
- Solutions
- Our World
- Thoughts
- Various
- Services
- Market Research
- Technology
- Analytics
- Marketing Implementation
- Marketing ROI
- Comms Planning
- Brand Strategy
- Business Strategy
- Agent Based Modelling
- Take-Away from iMedia Agency Summit (Bali)
- Can you beat the law of gravity?
- Sell value, not eyeballs
- Business in the US & Europe, let’s set the score
- Case study: The Toyota recall
- Data, Insights & Decision Support
- New media: Still all about technology
- What we can learn from the traveling salesman?
- Is ROI killing creativity?
- True ROI Accountability: Media or Creative?
- What percentage is due to the creative?
- Can automated media planning match instinctive expertise?
- What's in a word? Everything!
- How tablets will change businesses
- Why a sample works
- The meaning of synergy
- Agencies and Performance Based Incentives
- How does Pointlogic see the world
- How does Pointlogic provide a great work environment?
- How does Pointlogic work with clients
- Thoughts
- Articles
- Business Strategy
- Services
- Pointlogic and the 2013 Mirren new business conference
- Video Research and Pointlogic launch new version of Chorus
- Testimonial, Evaristo de Paula Mascarenhas, Director of Marketing, TRIP
- Percept and Pointlogic enter into a strategic alliance
- ROPO Modelling: Research online, purchase offline… and the other way around
- Sharpshooter in TV planning
- Helping Japan get Naked
- The Next Great German Composer
- Media planning gets easier with Pressure
- APN Outdoor launches planning tool
- Edwards Groom Saunders take their communication planning to the next level with Chorus
- Pointlogic Announces the Launch of Compose Brazil and Appointment of Angelo Franzão as Executive Vice President
- Using M3 to overcome the financial crisis
- Publicis UK comes out with a ROAR
- Bringing to Life USA TouchPoints
- Various
- Technology
- Market Research
- Marketing mix modelling - an ever-changing landscape
- Product packaging as a communication channel
- Kia to profit from rising oil costs
- Interview Peter Kloprogge, President Pointlogic USA, on FOX Television to discuss how marketing has failed auto brands.
- No Downturn for Innovation
- Can you pick the winners and losers in 2010 media power?
- Why Planning is growing among Advertisers
- Is my TV commercial still effective? How to know when it is time to change your advert.
- Big Data meet Smart Thinking
- Analytics
- Data Fusion: Combining Multiple Analysis
- Playground rumours and why evaluation is not the same as planning
- Automotive Industry will have its own channel-planning insights
- Pointlogic and ITV - The past, present and future of Sponsorship
- The fourth age of media planning
- Dashboards are the new PowerPoint
- Data, Insights & Decision Support
- Marketing Implementation
- Marketing ROI
- Comms planning
- Customer journeys - the importance of interaction
- Digital under the microscope
- Compose USA 2007 Survey challenges new media’s potential as a ‘hot’ communication channel
- Pointlogic forges ahead with cross-channel ROI management via M3, its new Integrated Marketing Communications research & modeling technology
- FKM case study: the rewards of scenario planning
- Romania adopts Chorus
- Brand Strategy
- Support
- Contact Us
