On April 26, Pointlogic will attend for the first time the Operations Research Conference (ORC), with a challenging case for the participating students.


David Eastman, Pointlogic's Latin America CEO explains how Commspoint Journey drives innovation in the communication industry from Mexico.


David Eastman de Pointlogic: Enviar mensajes a los consumidores a través de medios masivos ya no es una estrategia lucrativa a largo plazo



El ranking de Pointlogic y YouGov BrandIndex mide la percepción de los consumidores mexicanos sobre más de 250 marcas en 16 indicadores clave de rendimiento (KPI).


While we cannot respond to each candidate personally – we noticed some trends among the candidates that don’t make it to the interview phase, so we came up with a short manual for getting shortlisted for a interview at Pointlogic.

Comunicados de imprensa


Facebook, Google and WhatsApp in the top-3 of the BrandIndex BUZZ Mexico 2016 ranking The ranking measures the perception of Mexican consumers on more than 250 brands and 16 Key Performance Indicators (KPI)s.


Pointlogic, A Nielsen Company, specialist in customised decision-support systems to improve marketing effectiveness launches Commspoint Journey in Mexico.