Líder do mercado global em soluções de marketing estratégico

A Pointlogic oferece sistemas inovadores de apoio à decisão de marketing para marcas, agências e proprietários de mídia em todo o mundo.

A jornada do consumidor pode ser uma longa e sinuosa estrada - que fica cada vez mais difícil de se percorrer a cada ano. Marcas, agências e proprietários de mídia precisam ter acesso às mais recentes pesquisas, dados e análises poderosas para ganhar insights importantes sobre o panorama da mídia que está em constante mudança. É por isso que a Pointlogic desenvolveu um conjunto sofisticado de soluções de suporte de decisão para cada fase do processo de comercialização. Nós vamos ajudá-lo a preencher a lacuna entre os elementos qualitativos e quantitativos do marketing moderno para conseguir um melhor ROI e eficácia na campanha.

 

Negócios

Melhor gestão financeira do marketing

Marca

Identificar e priorizar as oportunidades da marca e as ameaças

Comunicação

Selecionar canais de maior influência com os consumidores

Ativação

Assegurar a melhor entrega da comunicação

Avaliação

Medir o valor entregue pelo marketing

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Pointlogic Bizpoint

Let’s face it. Validating and rationalising budgets is a process that involves many stakeholders, and is often a sensitive issue within brand companies. If you were tasked with taking the lead in a budgeting process, the likelihood of taking last year’s budgets while making a few tweaks here and there is high. Such an approach, however, won’t be optimal for the brand and product portfolio – navigating a landscape of ROI, short term vs long term, the need for market innovations, the need to sell manufactured goods, and reacting to competitor’s activities would all become too complex for a zero-based approach, which won’t satisfy various stakeholders.

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Pointlogic Brandpoint

Whichever way you look at it, identifying and focusing on the opportunities for your brand is at the heart of growing your business. If you put marketing dollars where there is no real opportunity, they will be wasted dollars no matter how well the execution. But in today’s world, brands can interact with customers in so many different ways, making the paths to purchase a lot more complex. This has increased the pressure on marketers to provide the right brand strategies, detailed planning of the overall customer experience as well as to understand and act upon motivations and barriers faced by customers during their customer journey.

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Pointlogic Commspoint

Brands have so many options when optimising their customer communications that finding the right strategy can seem an overwhelming task. Faced with specialist agencies in every field, an ever-growing number of contact points and increasingly discerning consumers, it's not surprising that organisations see just as many marketing challenges as they do opportunities. However, with the correct processes in place and access to sophisticated data and insights, brands and agencies can build a collaborative planning environment in which to make the best choices on communications budgets.

 

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Pointlogic Pinpoint

We understand media. For two decades we have provided the market with media planning, buying and evaluation solutions for television, online media, out-of-home (we pioneered route-choice behaviour for OOH measurement), magazines and newspapers. Many agencies are still challenged by the client demand for optimisation of reach, flighting, and media procurement etc. Recently we are observing a clear movement towards planning and evaluation across multiple media simultaneously. This is changing as more and more markets adopt single-source data with media behaviour for various media, for example, TV, online media, magazines, newspapers, and mobile. In some cases, this also includes shopping behaviour. The challenge today is therefore to make these complex and large databases useful and assessable to media planners and buyers.

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Pointlogic Valuepoint

Many businesses are still clueless as to how effective their marketing communication really is. Even if there are reports reflecting the reach of media campaigns, or the media value of PR, CTRs and ‘Likes’ for digital activities, there is no integrated overview of the contribution various activities have on the metrics that really matter: sales, brand equity and the consumer relationship. Proper studies have shown that the best performing marketers have access to such an overview. Without such information, they would neither be able to hold informed discussions with agencies to improve the quality of their work nor identify areas of overspending and other forms of wastage. To improve the effectiveness of your marketing campaigns, one needs to first understand how effective one currently is!

 

Kyle Allen The company of Others testimonial Pointlogic

Kyle Allen | The Company of Others

"Commspoint Unity nos ajudou a aprofundar nossa compreensão em torno do que diferentes canais de mídia podem realizar e como diferentes misturas de mídia funcionam em conjunto para alcançar metas específicas e fundamentais para os negócios dos nossos clientes." - Kyle Allen is Executive Vice-President and Media Director at The Company of Others

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Luiz Gini testimonial for Pointlogic

Luiz Gini | Neogama/BBH

"Commspoint Compose fornece maior segurança para a agência e nossos clientes em relação às recomendações de mix de mídia. Nós agora podemos nos beneficiar da inteligência compartilhada através de múltiplos canais, o que traz uma maior integração de nossas ofertas de serviço completo." - Luiz Gini, Director General of Media Neogama/BBH. 

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 Jessy Wang Carlsberg China testimonial Pointlogic

Jessy Wang | Carlsberg China

"Eu aprecio a Pointlogic em seu serviço e profissionalismo no trabalho com a Carlsberg China. A equipe Pointlogic é muito atenciosa e útil e esta é uma grande ferramenta para nós para medir o ROI da campanha." - Jessy Wang, Strategic Planning and Intelligence Director Carlsberg China

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Brett Dennis | Conill

"A Pointlogic tem uma ótima visão e um desejo de melhorar continuamente as suas ferramentas e serviços" conclui. "Eles não apenas sentam e se contentam com os produtos que eles têm, eles estão realmente tentando satisfazer as necessidades do mercado." - Brett Dennis, Growth Officer Conill 

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Latest Updates

RSS

Enviar mensajes a través de medios masivos ya no es lucrativo

31/01/2017

David Eastman de Pointlogic: Enviar mensajes a los consumidores a través de medios masivos ya no es una estrategia lucrativa a largo plazo

Facebook, Google Y Whatsapp encabezan un ranking de consumidores

31/01/2017

 

El ranking de Pointlogic y YouGov BrandIndex mide la percepción de los consumidores mexicanos sobre más de 250 marcas en 16 indicadores clave de rendimiento (KPI).

Pointlogic lanza en México Commspoint Journey

31/01/2017

Pointlogic lanza en México Commspoint Journey que mapea el proceso de decisión de compra.

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David Eastman de Pointlogic: Enviar mensajes a los consumidores a través de medios masivos ya no es una estrategia lucrativa a largo plazo

Compartilhar

El ranking de Pointlogic y YouGov BrandIndex mide la percepción de los consumidores mexicanos sobre más de 250 marcas en 16 indicadores clave de rendimiento (KPI).

Compartilhar

Pointlogic lanza en México Commspoint Journey que mapea el proceso de decisión de compra.

Compartilhar
Commspoint Journey

Pointlogic lanza en México Commspoint Journey que mapea el proceso de decisión de compra.

Compartilhar
Mexico ranking

El ranking de Pointlogic y YouGov BrandIndex mide la percepción de los consumidores mexicanos sobre más de 250 marcas en 16 indicadores clave de rendimiento (KPI).